Packaging | Branding | Social Media Campaign
Made in Illustrator, Photoshop, InDesign
Project Overview:
Toasty's is a vibrant New York-inspired bagel shop, combining the city's classic bagel culture with a playful retro and pastel aesthetic. It offers a fresh, stylish take on a quick, affordable breakfast experience. Toasty's appeals to busy individuals looking for convenience without compromising on quality, drawing in a mix of commuters, students, and young professionals who appreciate a blend of nostalgia and modernity in their on-the-go meals.
Process & Exploration:
When starting to create Toasty's I was focused on making an inviting logo that appeals to students and young professionals, but has a retro cartoon twist. I sketched a variety of logos to try to get an idea of what I considered would appeal to the general demographic and appeal of the bagel shop.
Final Deliverables:
