A freelance designer from New York, based in Queens.
She specializes in Brand and Web Design.
She is also a digital art enthusiast.
She graduated from SUNY New Paltz with a
BFA in Graphic Design in May 2024.
Currently available for work. Email me
if you’d like to work on something together.
©2024 Ashley Vasquez
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Toasty’s Bagel Shop
Packaging | Branding | Social Media Campaign
Toasty's is a vibrant New York-inspired bagel shop, combining the city's classic bagel culture with a playful retro and pastel aesthetic. It offers a fresh, stylish take on a quick, affordable breakfast experience. Toasty's appeals to busy individuals looking for convenience without compromising on quality, drawing in a mix of commuters, students, and young professionals who appreciate a blend of nostalgia and modernity in their on-the-go meals.
Process & Exploration:
When starting to create Toasty's I was focused on making an inviting logo that appeals to students and young professionals, but has a retro cartoon twist. I sketched a variety of logos to try to get an idea of what I considered would appeal to the general demographic and appeal of the bagel shop.