When redesigning this project I wanted to make a logo that focused on the wildlife and environment of Yosemite National Park. When doing research, I found the Bear to be well known for roaming around the Park. I also wanted to place value on the stunning sunsets that occur during the various times of day in Yosemite. With this in mind, I made logo variations that utilized the colors of the environment during each time of day with the Bear as the main mascot.
Designed and made in Adobe Photoshop and Illustrator.
Concept art is taken from Unsplash. Illustrations are hand drawn in Illustrator.
