A graphic designer from New York, based in Queens.
She specializes in Brand and Web Design.
She is also a digital art enthusiast.
She graduated from SUNY New Paltz
with a BFA in Graphic Design.
Currently available for work. Email me
if you’d like to work on something together.
© Ashley Vasquez 2025
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Balance Fitness
Branding | Social Media Campaign | | Art Direction
Balance is a premium fitness clothing brand that merges functionality, comfort, and style to empower individuals on their wellness journeys. Designed for active lifestyles, Balance offers versatile apparel that transitions seamlessly from workouts to daily life. With a focus on sustainability and innovation, the brand uses eco-friendly materials and cutting-edge fabric technology to ensure durability, breathability, and comfort. Balance is more than just a clothing line—it's a community-driven movement promoting harmony between body, mind, and environment. Whether you’re at the gym, on the go, or finding your flow, Balance is your partner in achieving wellness and style in perfect alignment
Challenges:
Compared to other Fitness Apparel brands, Balance Fitness tackles key challenges in activewear by blending performance and comfort, promoting sustainability through eco-friendly practices, and championing inclusivity with designs for all body types. The brand bridges the gap between workout gear and everyday fashion, empowering individuals to pursue wellness with style and confidence.
Audience:
The target audience for Balance Fitness includes active individuals, eco-conscious consumers, and stylish multitaskers seeking versatile, sustainable, and high-performance apparel. It also caters to diverse body types, promoting inclusivity and confidence for people of all genders and lifestyles.
Significance of Balance’s Logo:
The logo for Balance—a ring connected to a circle intertwined—draws profound inspiration from the concept of Yin and Yang, a timeless symbol of duality and harmony. This design represents the interplay of opposites: balance between strength and softness, action and rest, functionality and elegance. The intertwined shapes reflect unity and the interconnected nature of our physical and mental wellness journeys.
Black and White Colors
- Duality: Black and white, the traditional Yin and Yang colors, represent opposites that coexist and complement each other. For Balance, this reflects the brand’s philosophy of merging functionality with style, sustainability with innovation, and fitness with everyday life.
- Timelessness and Versatility: These colors also communicate sophistication and adaptability, aligning with Balance’s premium, versatile apparel designed for diverse settings.
Connection to the Brand:
Balance is more than a fitness brand; it is a lifestyle movement promoting harmony and wellness. The logo serves as a visual reminder of the brand’s mission to empower individuals in finding their personal alignment—whether in fitness, fashion, or their broader lives. Just as Yin and Yang teach us that opposites work together to create wholeness, Balance's eco-friendly, stylish, and functional apparel helps wearers achieve their goals in seamless synergy.